Do you reckon that Facebook’s advertising policy is getting stricter? Are your ads often banned? Based on the given disapproval reasons, can you accurately know the specific violations of the ad? This article has compiled the most popping kinds of violations in the past six months for you to help you understand the advertising policy more comprehensively.
1. Prohibited Business Practices
- Notice of selling counterfeit currency or forged documents
- Constantly appearing excessively exaggerated effects, and contrasting reports before and after
- The appearance of a large number of sales of the characters/logos/stars in the movies or comics on the clothing and decorations
- Report apps that contain unreal functions (for example, apps/glasses with see-through function); The same notice (landing page, Facebook page) appears inconsistent with the brand name/content
2. Controversial Content
The ads on Facebook must not contain deceptive, false, or misleading claims like those relating to the effectiveness or characteristics of a product or service, including misleading health or weight-loss claims that set unrealistic expectations for users.
- Claims that a product or service can guarantee prevention of, immunity from, or a cure for COVID-19
- Promoting claims to change or suppress one’s sexual orientation, or to suppress one’s gender identity
- False or misleading claims about product attributes, quality, or functionality
There are also some temporary restrictions considering the COVID-19 situation. Temporarily Restricted: Non-Medical Masks, Hand Sanitizers, and Surface disinfectant wipes.
3. Adult Content
Facebook ads must not contain adult content which includes
- Depictions of people in explicit or suggestive positions
- Activities that are overly suggestive or sexually provocative
Ads that assert or imply the ability to meet someone, connect with them, or view content created by them must not be positioned in a sexual way.
4. Nonfunctional Landing Page
Your ads on Facebook can not direct people to non-functional landing pages. This includes landing page content that interferes with a person’s ability to navigate away from the page.
5. Personal Health
Facebook ads must not contain：
- “before-and-after” images or images that contain unexpected or unlikely results.
- The content of ads can not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health-related products.
6. Third-Party Infringement
Your ads on Facebook can not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.
However, the fact is nowadays most people get their goods from e-commerce suppliers and infringement happens to be the most often-made mistake in e-commerce especially dropshipping. CJdropshipping is one of the few dropshipping suppliers in China that pays a lot of attention to patent protection and product quality.